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Generative AI for Advocacy Workshop


AI is transforming the advocacy landscape — opening up powerful new ways to scale impact, while raising urgent questions about ethics, privacy, and how our organisations adapt.

To help advocates make sense of this rapidly shifting terrain, we’ve partnered with Watershed Change and AI Impact Lab to deliver the Generative AI for Advocacy Workshop. These 5 sessions are an interactive online series designed to demystify AI and build the skills you need to use it confidently and ethically in your work.

Across this hands-on and engaging experience, you’ll explore the essentials — understanding language models, crafting effective prompts, and experimenting with AI use cases for practical, everyday advocacy work. You’ll learn how to build simple custom tools for your team, and get some guidance on how to make informed choices about which AI platforms are right for different tasks.

The workshop is open to all advocacy practitioners — whether you’re just getting started or already experimenting with AI and looking for best-practice approaches. If you’re wondering how AI could enhance your impact (and how to stay aligned with your values), this training is for you.

Note: ChatGPT will be utilised throughout the training and participants will be required to attend with their own paid ChatGPT account.

If these dates don’t work for you, consider registering for another cohort:


 

OUTCOMES / SKILLS

  • Gain confidence in understanding generative AI – Learn what generative AI is, how tools like ChatGPT work, and where they might be useful (and not useful) in your day-to-day work through hands-on exercises.

  • Trial use cases for using AI to save time and boost brainstorming – Experiment hands-on with AI tools to write, research, brainstorm ideas, and turn rough notes into polished content.

  • Explore advanced features that might streamline your team’s work – understand how to create and use custom AI tools (like custom GPTs) to speed up repetitive tasks or improve collaboration.

  • Explore other AI tools and when to use them – get an introduction to some other AI tools including tools used to create audio visual content, understand the strengths and limitations of different platforms, and how to choose the right tool for the task.

KEY DATES AND TIMES

The workshop will run over five sessions over five weeks, online via Zoom:

  • Wednesday, 21 May

  • Wednesday, 28 May

  • Wednesday, 4 June

  • Wednesday, 18 June

  • Wednesday, 25 June

Here are the start and end times for each time zone

  • 10:30AM to 12:00PM AEST

  • 10:00AM to 11:30AM ACST

  • 8:30AM to 10:00AM AWST

Note: We will be taking a week break with no session on June 11.

TRAINERS

Sofia Madden headshot

Sofia Madden
Director, Watershed Change

Sofia Madden is a leading expert in AI for advocacy and social impact, with extensive experience in campaign strategy, digital innovation, and creative impact. As Co-Director of Watershed Change, she works with socially minded companies, philanthropists, non-profits, and advocacy organizations on their strategy, communications, and campaigns. Over the past year, Sofia has been based in the US, training advocacy and progressive organizations on AI strategies to integrate AI into their workflows and election campaigns, maximizing impact and efficiency. She is passionate about using technology to empower changemakers and drive systemic change.

Elise Dalley headshot

Elise Dalley
Chief Strategy Officer, Australian Progress

Elise brings 14+ years experience leading strategic communications and advocacy capacity building to her role as Chief Strategy Officer. Elise oversees the strategy and impact of our cross-sector work, including persuasive messaging, collaborative initiatives to strengthen democracy, Progress Labs, and the Economic Media Centre. Prior to joining Australian Progress, Elise worked in electoral politics in Australia and Scotland, and as a journalist for Sydney Morning Herald, CHOICE and The Jakarta Post. Elise holds a Bachelor of Law and Journalism from the University of Technology Sydney.

COST

  • $1,200+GST: Small Nonprofit Concession
    For nonprofits with an annual revenue of less than $500K.

  • $1,700+GST: Regular Nonprofit Concession
    For nonprofits with an annual revenue between $500K and $3 million.

  • $2,100+GST: Large Nonprofit Concession
    For nonprofits with an annual revenue of more than $3 million

  • $3,000+GST: For-Profit Organisation
    For businesses, education and government bodies.

  • $1,200+GST | Individual
    For individuals and grassroots organisers who are not affiliated by an organisation or movement.

To ensure more equitable access across our trainings and events, a limited number of full and partial scholarships ($700+GST) are available to grassroots advocates, community groups and start-up/small organisations. We welcome and prioritise scholarship applications from First Nations people, people with disability, people of colour, people with lived experience seeking asylum and unwaged changemakers. To apply for a scholarship, please submit an application here or contact Erica at erica@australianprogress.org.au.

Note: scholarships will not cover the cost of a paid ChatGPT account which is required for the workshop.

 

ACCESSIBILITY

 
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Corporate Campaigning Masterclass

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Introduction to Campaigning Workshop